C.J. Driscoll & Associates has released a nationally projectable marketing research study on consumer interest in a wide range of GPS-based applications and wireless services. The study assesses interest and willingness to pay for vehicle-installed and portable navigation systems, traffic information and other telematic services, and location-based services delivered to cell phones. It also quantifies consumer use and satisfaction with navigation systems and telematic services, and provides feedback from early adopters of LBS. In addition, the study assesses consumer opinions regarding location-based advertising and the potential impact of location-based services on privacy.
Source: WebWire.